The tide is finally turning against the problems caused by ads, trackers, and ad networks. It's good to see some industry experts finally coming around to the reality of how bad this epidemic has been for your typical web consumer. My first post recommending an ad blocker was Nov 26 of 2011 titled "Keep Your PC Safe" and you can see all of my posts since. Definition of the problem came here: Safe Browsing - Use an ad blocker - 2-20-2014
The Ethics of Adblocking
It's the End of the Line for the Ad-Supported Web
Security Now! show 523
Security Now! show 524
One thing I would disagree with Steve Gibson on - In my opinion, the average consumer unfortunately isn't concerned about "tracking" as he stated in show 524 (about 1/3 of the way through the transcript). People who bring their computer to my office for repair, simply want to make sure they don't get infected and of course they would love to speed up their web browsing. I think the typical pundits that Steve may be reading or hearing from are much more tech savvy than your average user.
What should you do today? Add one or more of the following blockers to your web browser:
1. Adblock Plus
2. uBlock Origin
3. Disconnect by Disconnect.me
Currently I'm favoring uBlock Origin, although Adblock Plus does what most users would like to see, in that it gets rid of ads and has minimal interference with your normal browsing. If you are technically inclined, uBlock Origin may be for you.